About

Freelance Exec PA | Halloween Specialist | Curious Creatrix

Magic PA and Crafty Old Bird

Hi. I’m Sue – magic PA, crafty old bird, and the face behind this website. I’m virtual, based just outside Telford, in Shropshire.

I created The Admin Witch to host two very diverse businesses. Businesses that some might question whether they belong together at all!

What do YOU think?

Any questions, contact me.

Sue – The Admin Witch

Strength lies in differences

A long time ago, I heard we are all either left-brain, or right-brain thinkers. Even though I know the science behind the myth, the idea stayed with me, causing something of an internal battle.

On the one hand, I’m methodical, organised, a master of lists. A true Executive Personal Assistant and definite left-brain thinker. My left brain has been supporting businesses for over 30 years from SMEs and entrepreneurs, to MDs and board-level Execs in multi-national blue chips.

All the while, living alongside has been my creative, artistic self – a visual thinker and artist with a keen attention to context that absolutely screams right-brainer. Whether it’s seasonal decorating, re-creating those cool ads you see on the Tellybox, or creating stock for my Etsy shop, being a creator is at my core, running through me like “Margate” runs through a stick of rock.

For years, I’ve felt my two sides should remain separate. My left-brain dominant, telling me that business is “serious” and artistic pursuits were a fickle time-waster. The two did not belong in the same workspace.

But no more!

The world has changed and what once seemed impossible is now a reality.


The Admin Witch brings together two, almost polar opposite businesses in a way that perhaps pre-Covid, wasn’t readily accepted. But if the last few years have taught us anything, it’s that life is too short.

We are free to be different and different is good! To quote Stephen Covey: “There are strengths in differences, not in similarities”.

Well that’s all very nice, Sue, but how does that help me?

Business Support

If you’re a small business owner looking for PA support, you’ve come to the right place. When you hire me, you don’t hire a service menu. I come with more than three decades of experience and a vast magic box of skills that will help you grow your business.

Halloween

Likewise, if you’re looking to capitalise on the ever-growing popularity of Halloween (it’s the third largest UK celebration behind Christmas and Easter, you know!), I can help. From shop window displays to decorating Halloween events, to sourcing props, or creating Halloween marketing campaigns, I’ll help you get spooky!

If all you’re after is a unique, one-off piece of home decor, or you need the perfect gift for that certain someone who likes things well… a little different, I’ve also got you covered!

To find out more, feel fee to browse the website. I suggest you start at the beginning.

Alternatively, if like me you prefer to speak directly with a human, you’ll find me lurking on social media (more likely LinkedIn, but you’ll also find me on Instagram and Facebook).

Otherwise, head straight for the contact page. Drop your deets (as the cool kids say) and I’ll be in touch!

The Admin Witch

The home of SueCo Virtual Assistance and The Witch at OneandSeventy. Founded by Sue Jones, Shropshire UK

Contact me or connect on socials

Strength lies in differences, not in similarities

Stephen Covey